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Floret Workshops


Learn from Floret

Since 2013, we have trained thousands of aspiring and established flower farmers and floral designers in small-scale flower farming and natural floral design techniques. Widely acclaimed in the press, and wildly popular among participants, our on-farm workshops attracted interest from around the world and sold out within minutes.

Unable to keep up with the demand for on-farm events, we converted our flower farming and floral design training into convenient video-based courses. Information we previously shared at our on-farm workshops is now available through two comprehensive online courses, Floret’s Flower Farming Workshop and Floret’s Flower Arranging Workshop, along with our seasonal Cut Flower Garden Mini Courses that allow you to learn from Floret no matter where you live.

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Erin Benzakein writing on a chalkboard

Floret’s Flower Farming Workshop

Registration opens in the Fall of 2025

Floret’s Flower Farming Workshop is a 6-week intensive online learning program focused on growing flowers on a small scale. This course is offered once per year and covers everything we’ve learned about growing great flowers and building a successful flower business on just 2 tiny acres.

This comprehensive workshop with lifetime access includes a 290-page printed course book, more than 150 video tutorials with all of our best growing advice, time-saving tools, money-saving tips, and detailed instructions on all the essential techniques for growing high-quality blooms in a small space, plus six Q&A sessions with Erin and Jill that dive deep into the most common questions that come up during the course.

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Erin Benzakein and an arrangement she created with blooms in shades of pink and peach

Floret’s Flower Arranging Workshop

Registration opens in April 2025

Floret’s Flower Arranging workshop is a self-paced online learning program focused on the art of seasonal floral design. This course is offered once per year and explores our time-tested approach to creating beautiful garden-style arrangements. Through detailed how-to video tutorials, we demonstrate essential techniques, design fundamentals, and tried-and-true processes that were the foundation of Floret’s wedding and event business and wildly successful workshop series.

This comprehensive workshop with lifetime access includes more than 70 instructional videos, a beautiful 220-page printed course book, sample contracts, flower pricing guides, client communication templates, Q&A sessions with Erin and Jill, and so much more.

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Close up of hands placing seeds in soil in a seed-starting tray

Cut Flower Garden Mini Courses

Register for free now

Floret Mini Courses feature three to four video tutorials that demonstrate the techniques we use for growing and harvesting flowers and saving seed on a small scale. These free short courses are offered seasonally for a limited time, and registration is required to participate. 

In our Winter Mini Course, you’ll learn everything you need to know to successfully start flowers from seed, including all of the necessary supplies, step-by-step instructions, special tips and tricks, and how to create a simple indoor seed-starting area.

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More About Floret Workshops

Floret workshop students

A Few Kind Words

Floret Workshop Students Share Their Experience As Participants In Our Online & On-Farm Workshops

We know these workshops make a difference because we stay in touch with past attendees, watching them transform their lives through flowers—whether quitting their day jobs to launch successful businesses, bringing more beauty into their homes and communities, or turning their existing flower ventures into thriving ones.

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