This week the team and I launched an all new Floret product line of tools, gifts and special holiday collections for the gardener or flower lover in your life. I confess that I hesitated for what seemed like hours before I finally clicked “publish” and made the new shop offerings live on the site. I’m not going to lie: it was nerve-racking and stressful. My hands were trembling and my stomach felt like it was doing backflips as we all waited with nervous excitement for the first online sale to go through successfully. The process was a labor of love and the culmination of many months of planning and dreaming before finally getting to this point.
Over the coming weeks and months, we’ll be adding even more items to the shop (be sure to read the news in yesterday’s announcement). The newest additions include a very special selection of gifts and collections I created with holiday gift-giving in mind. I hand-picked each and every item in the Floret shop and chose only products that I personally use, love and recommend.
As part of the launch, I thought I would briefly share a bit of the back story on a few of the products and explain what makes them so special. First up is a very special new product: the 2016 Floret Calendar.
For as long as I can remember I’ve relied on a big, beautiful wall calendar to keep track of all of the details as I plot and plan out the year to come.
I love my iPhone as much as the next person, but there is nothing quite like putting a pen to paper to map out my fields, doodle a new design idea, plot out my latest dream for Floret or simply plan out my schedule for the coming weeks and months. I have a soft spot for beautiful journals and big calendars. My office is littered with notebooks and dog-eared copies of calendars from years past. I love being able to leaf back through them to see the past including little details like when my larkspur bloomed, when the first fall frost arrived and when the first sweet pea seeds were sown.
I put a ton of time and thought and effort into designing this calendar so that it provides inspiration and information to farmer-florists, gardeners and flower lovers. Each month features a big, bold image of seasonal flowers (some of my very favorites ever captured here on the farm) along with little reminders of key garden-related tasks.
Each to-do list was developed based on over a decade of working in my own cutting garden. The tips include suggestions of when to order different types of seeds, the best month to order bulbs, when to cut back the chrysanthemums so that they branch, the ideal time to pinch dahlias and lots of other details that can easily be overlooked. Even after doing this for so long, I find having those little lists of tasks so handy to have nearby. I designed the pages to include each month’s major garden tasks listed right there on the page.
I wanted to create a calendar that was beautiful, functional and helpful to gardeners and growers and I hope you love it as much as I do. Floret Calendars are available individually, or you can save 10% on three or more to give to family and flower friends.
For our international friends, YES, we’ll even ship them to you! Just email [email protected] and Keri will get you all set up.
UPDATE: Congrats to the calendar giveaway winners: Holly Claire, Megan Mailhot and Chelsea Forrer. Please send an email to info {at} www.floretflowers.com with your mailing address and we’ll get your calendars to you!
Dede Valkyrie on
March in Vermont lends itself to warmer days and frosty evenings. When you see the first sights of spring emerging from the quiet cold dead of winter. Sugar Maple trucks run the roads to collect running sap from the trees and spring bulbs might peek about to see what is to come of the new warmer days.