Live a Flower-Filled Life
Learn The Skills To Create Stunning Seasonal Arrangements & Build A Floral Business
Whether you want to:
Create beautiful long-lasting arrangements from your garden …
Add floral design services to your flower farm or existing business …
Learn how to build a portfolio to attract your ideal clients …
Master design techniques to build your confidence …
Or simply bring more beauty and creativity into your life …
We’ll show you how.
In Floret’s Flower Arranging Workshop, New York Times bestselling authors Erin Benzakein and Jill Jorgensen share their time-tested approach to creating beautiful garden-style arrangements. Through detailed how-to video tutorials filmed in the garden and the studio, you’ll learn the essential techniques, design fundamentals, and tried-and-true processes that were the foundation of Floret’s wedding and event business and wildly successful workshop series.
This comprehensive course includes more than 70 instructional videos, a beautiful 220-page printed course book, sample contracts, flower pricing guides, client communication templates, Q&A sessions with Erin and Jill, and so much more.
Enrollment in Floret’s Flower Arranging Workshop is offered just once per year.
Join the Waitlist
Enter your name and email address below to be notified when registration opens for the next Flower Arranging Workshop.
Natural Design: Endless Possibilities
No Experience Required
Learn to create stunning seasonal arrangements for:
Everyday enjoyment
Full service weddings
À la carte weddings
Special events
Flower subscriptions
Seasonal flower pop-ups
Custom design work
Weekly deliveries
Flower workshops
Gift giving
Celebrations
Home decoration
Benefits Beyond The Blooms
Confidence
Overcome self-doubt by building your design skills and mastering foundational floral design techniques.
Clarity
Learn how to attract and communicate with your ideal client, manage your time efficiently, and price your flowers fairly and profitably.
Training
Master the essential techniques to create beautiful, garden-inspired arrangements that last.
Support
Get guidance, encouragement, and sage advice from some of the most well-loved designers in the industry.
Community
Create connections, build relationships, and make lifelong friends with flower lovers through our learning community.
Workshop Features
Expert Instruction
Learn Floret’s proven design techniques
See New York Times bestselling authors Erin Benzakein and Jill Jorgensen demonstrate step by step how to create stunning seasonal arrangements and wearable flowers using locally-grown ingredients. Learn essential techniques from everyday arrangements to gorgeous wedding bouquets.
Comprehensive Course Book
Explore written resources
Receive this jam-packed 220-page printed book in the mail when you register for the workshop. Available exclusively to Flower Arranging Workshop students, the course book contains advice on sourcing flowers, ingredient lists for every featured tutorial, favorite plant lists to help with ingredient selection, tips and tricks for getting the longest vase life from your flowers, best practices for flower photography and portfolio building, a sample event timeline, plus all of our favorite supplies, sources, and more.
Video Tutorials
Learn design techniques step by step
Go behind the scenes at Floret to see step by step how to create beautiful arrangements for every occasion. The workshop curriculum includes more than 70 video tutorials demonstrating essential design techniques, color theory, flower harvesting and post-harvest handling, packaging and delivery, flower photography, and how to make beautiful arrangements quickly and efficiently.
Q&A Sessions
Get support from Erin & Jill
Ask questions and discuss course content. During these popular Q&A sessions, Erin and Jill will answer questions and share additional tips, stories, and insights so you can gain a deeper understanding of the course material and expand your knowledge.
Tools & Templates
Streamline your processes with these customizable tools
Save time and decrease stress by utilizing our sample full service and à la carte wedding packets, regional pricing guides, pricing calculator, and customizable client communication templates that will walk you through every stage of the wedding planning process from initial inquiry to the day of the event.
Wedding Guides
Understand full service & à la carte wedding flower options
If you’re interested in adding wedding flowers to your offering, Floret’s Weddings à la Carte and Full Service Wedding packets help take the guesswork out of incorporating these design services into your existing business or starting one from scratch.
Valuable Coupons
Get great discounts on design supplies
Enjoy special discounts on Floret’s favorite design supplies, vessels, tools, mechanics, candles, ribbon, and more. Many of our favorite suppliers have generously offered coupons specifically for Flower Arranging Workshop students.
Lifetime Access
Learn at your own pace
Watch tutorial videos whenever it fits your schedule and review and practice as many times as you need. With lifetime access to the workshop content, you’ll also receive any new videos and resources added to the curriculum in the future.
Designer Profiles
Learn from the best in the business
Sit down with some of the most talented and beloved designers and farmer-florists in the world to hear their sage advice, inspiring stories, and hard-won wisdom. Tour their creative spaces, learn about their individual journeys, and discover their favorite flowers and foliage for seasonal design work.
Community
Connect with classmates & flower friends
Join the Floret Learning Community, a private online forum created exclusively for workshop students where you can ask questions, discuss course content, share inspiration and success stories, and connect with flower lovers from around the globe. In this space, you can also post photos of the arrangements you’re making and see what’s blooming in every corner of the world throughout the year.
Course Outline
Ten Comprehensive Modules Dig Deep Into Seasonal Floral Design
Module 1
Welcome to Floret
- Learn more about Erin’s journey with flowers and how it’s evolved over the years.
- Understand the value of establishing a regular creative practice to improve your skills, and confidence, and connect more deeply with nature.
- Take a tour of the flower studio and see how it’s organized.
- Explore Floret’s cutting garden and get ideas and inspiration for varieties to add to your garden or farm.
Module 2
Sourcing & Caring for Cut Flowers
- Explore the different ways to source the very best ingredients for your arrangements and ensure enough flowers are available at the right time.
- Learn how to harvest and treat different types of flowers and foliage to get the longest vase life.
- Gain an understanding of postharvest products and how to best use them.
- Understand the benefits of a cooler to give you more flexibility and time.
Module 3
Design Fundamentals
- Learn about the different supplies to keep on hand, plus those needed for weddings and special events.
- Explore the different types of floral mechanics, including flower frogs and pillows, that are key to creating foam-free, natural-looking arrangements.
- Walk through the different types of vases and vessels to learn which ones are best suited for each style of arrangement.
- Understand the six fundamental ingredient categories and the role each one plays in a beautiful finished arrangement.
Module 4
Understanding Color
- Learn how to approach color when arranging and develop more confidence around ingredient selection.
- View color through nature’s lens and discover unexpected ingredients that will take your designs to the next level.
- Understand the concepts of layering and bridging to successfully combine colors harmoniously.
- Tour the cutting garden with Erin and learn about her process for gathering inspiration and ingredients for bouquets.
Module 5
Everyday Flowers
- Learn how to create a vignette, the simplest way to make a big impact with a small amount of flowers.
- Learn how to make an en masse arrangement—perfect for an abundance of blooms or showcasing an individual variety.
- Learn how to create a petite posy that’s ideal for shorter-stemmed ingredients.
- Learn how to make a hand-tied market bouquet, a technique that will come in handy time and again.
- Learn how to wrap bouquets in two different ways for a beautiful presentation.
Module 6
Weddings & Event Flowers
- Learn how to make a lush, low centerpiece perfect for decorating a table.
- Learn how to make a statement piece to highlight the biggest and best flowers of the season.
- Learn how to make a more traditional bridal bouquet, also known as a European spiral, a technique that is quick and easy to master.
- Learn how to make a lush, loose bridal bouquet that seemingly defies gravity.
- Learn how to embellish bouquets two ways—with a simple cuff, or long, trailing ribbons.
- Learn how to make boutonnieres and corsages quickly and efficiently with long-lasting ingredients.
- Learn how to make a whimsical flower crown in a simple, streamlined way to save time and tears.
Module 7
Time Management & Efficiency
- Learn how to create an event timeline in order to maximize your time and energy.
- Watch Erin make a series of wedding centerpieces using an assembly line technique.
- Learn how to package and transport all types of arrangements so they arrive safely at their destination.
- Understand the components of a well-stocked emergency kit so you can be prepared for anything during an event.
- Learn more about Erin’s favorite things for flower arranging, including vases, flower frogs, ribbon, props, and more.
Module 8
Flower Photography
- Understand the value of compelling photography and the different ways to build a collection of images to showcase your work.
- Learn how to approach hiring a professional photographer and how to prepare in order to maximize a photo shoot.
- Discover the benefits of capturing your arrangements to build a beautiful portfolio that attracts your ideal clients.
- Explore photography gear to figure out what works best for your situation.
- Go behind the scenes with Erin and Chris to learn their tips and tricks for photographing flowers.
Module 9
Business & Marketing
- Explore social media and websites and learn how to best use them to share your story and your work.
- Explore the different ways to sell bouquets and key considerations for each outlet, including subscriptions, flower pop-ups, standing orders, weddings, and events.
- Understand how to fairly and profitably price your flowers based on where you live.
- Explore different approaches to wedding flowers, including both full service and à la carte options, and the pros and cons of each.
- Learn how to clearly and efficiently communicate with clients, manage their expectations, and educate them about the value of seasonal flowers.
- Gain an understanding of small business basics to get started on the right foot, including forming the right type of business, your insurance needs, and assembling a team of professionals.
Module 10
Designer Profiles
- Meet Ariella Chezar and learn more about her approach to seasonal floral design and working with color.
- Meet Frances Palmer and learn more about her creative practice and how she incorporates garden-grown flowers in her pottery business.
- Meet Tanya Barbariol of Oh Flora Studios and learn about her experience as a traveling florist, plus her tips for flower photography and building a portfolio.
- Meet Milli Proust, tour her studio, and watch her create a beautiful arrangement for her long-standing Windowsill Wednesday series.
- Meet Rachel Siegfried of Green and Gorgeous, take a tour of her farm, and watch as she makes a garden-inspired arrangement.
- Meet Emily Avenson of Fleuropean, learn how she approaches color in her work, and watch her style and photograph a seasonal bouquet.
- Meet farmer-florist Hannah Muller of Full Belly Farm. Learn about the wedding side of the farm business and her expertise with dried flowers.
Learn from Floret Founder Erin Benzakein
Flower farmer, designer, author & instructor
Floret’s Flower Arranging Workshop is led by Erin Benzakein, widely considered one of the country’s most influential farmer-florists. Over the past two decades, she has shaped floral design trends, redefined small-scale farming, and inspired thousands to grow, arrange, and share seasonal flowers.
Author of New York Times bestseller Floret Farm’s A Year in Flowers, along with Floret Farm’s Cut Flower Garden and Floret Farm’s Discovering Dahlias, Erin and Floret’s original 2-acre flower farm have been featured widely in the press and earned prestigious recognition including the Martha Stewart American Made award for Floral & Event Design and Better Homes and Gardens’ blogger award. She is also featured in Growing Floret, an Emmy-nominated documentary television series on the Magnolia Network that chronicles her journey with her husband Chris as they build their flower farming legacy.
Join thousands of aspiring and established flower growers and florists, including virtually all the emerging leaders in the field, who have honed their craft at one of Floret’s workshops. Our training has helped growers and designers from more than 50 countries transform their lives through flowers, build thriving flower-based businesses and gardens, and fueled a global seasonal flower movement.
Additional Instruction From
Chris Benzakein
Chris is a self-taught photographer who has been documenting the magic of Floret for the past 20 years. His images have been published in countless magazines and newspapers, and throughout Floret Farm’s A Year in Flowers and Floret Farm’s Discovering Dahlias books. His eye for depicting the beauty and reality of life on the farm has been instrumental to Floret’s success and has allowed millions of followers from around the world to join in our flower-filled journey. After years of requests, Chris is now sharing his photography expertise within the course, teaching students how to beautifully capture their own floral work whether using a professional camera or smartphone.
Jill Jorgensen
Jill has been with Floret since the beginning and was the very first florist to buy blooms from the farm. Her expertise in floral design and event planning helped Floret expand into wedding and event flowers, ultimately leading to a series of on-farm workshops that she helped teach. Over the years, Jill has worked alongside Erin to develop Floret’s educational resources and programs, co-author Floret Farm’s A Year in Flowers and Floret Farm’s Discovering Dahlias books, and write the farm’s beloved newsletter. She shares her valuable insights throughout the course, including navigating client communications with grace, and expertly breaks down how to make intricate wearable flowers.
Learn From Anywhere
Transform Your Floral Design Skills From Home
Self-Paced Learning
Review videos and materials as often as you need
Your Schedule
Access course content anytime, anywhere that works for you
Visual Learning Style
Watch demonstrations and practice right alongside
Professional Growth
Build design skills and a profitable business based around flowers
Global Community
Connect with flower lovers all over the world
Who Is The Workshop For?
Floret’s Flower Arranging Workshop is geared towards:
- Flower farmers wanting to add weddings, events, and other floral design services to their offerings
- Beginning and intermediate flower arrangers wanting to expand their skill set and build their confidence
- Floral designers and farmer-florists who want to increase their efficiency and streamline their processes
- Those wanting to explore teaching in-person flower arranging classes and workshops
- Designers wanting to incorporate seasonal flowers into their work
- Those looking to learn how to better manage client expectations, communicate more effectively, and establish fair and profitable pricing
- Dreamers wanting to start a floral-based business
- Anyone looking to bring more joy, beauty, and creativity into their life through flowers
This course is not for:
- Those looking for instruction on writing very specific floral recipes with exact stem counts
- Those looking to learn large-scale installations including arbors, arches, floral walls, and suspended designs
- Those looking to learn how to arrange with floral foam, how to wire flowers to create cascading bouquets, and how to manipulate flowers through tinting, spraypainting, or dyeing
- Those seeking guidance around destination weddings and events
- Those looking for in-depth business management and financial record-keeping tools
Workshop Timeline
Important dates to keep in mind
Workshop registration
Course materials mailed
All course modules are released
Follow-up Q&A Sessions
Register Once for Lifetime Access
Learn, Review & Expand Your Skills Year After Year
With lifetime access to the course content, you can return to key lessons and resources whenever you need them, submit questions for future Q&A sessions with Erin and Jill, and stay connected with fellow students around the world in the learning community. Students will receive any new videos, worksheets, tools, and course book additions at no extra cost. Your one-time investment in the Flower Arranging Workshop will continue to add value season after season as you build skills, gain confidence, and become part of our thriving flower community.
Join the Course
Choose The Plan That Works Best For You
PAY IN FULL
$1,497 USD
(save $207)
PAYMENT PLAN
4 monthly payments of
$426 USD
Registration will open on April 21. Additional extended payments will be available through third-party financing services at checkout.
Learn from Celebrated Floral Designers
Inspiration & Insights From The Floral Industry’s Leading Experts
Ariella Chezar
Ariella Chezar Designs
Known as the godmother of seasonal floral design, Ariella Chezar has led the way for countless designers and farmer-florists to look to nature for inspiration and take their cues from the natural world. Her impact on the industry over the past 30 years is immeasurable.
Photo copyright © 2024 by Gentl & Hyers
Frances Palmer
Frances Palmer Pottery
A celebrated ceramicist, potter, author, and photographer Frances Palmer has made significant contributions to the world of floral design and gardening. Her work uniquely bridges the gap between art and the natural world and has inspired many creatives to think more holistically about their work.
Tanya Barbariol
Oh Flora Studio
Beloved Australian designer Tanya Barbariol incorporates seasonality and sustainability into every aspect of her business. Her love of flowers, floral design, and celebrations has taken her all over the world as a traveling event florist and well-loved teacher.
Milli Proust
Alma | Proust
English floral designer, seed monger, and flower farmer Milli Proust grows many of the blooms used in her wedding design work and has been a huge inspiration to flower lovers around the world through her beautiful books and Windowsill Wednesday series.
Photo copyright © by Éva Németh
Rachel Siegfried
Green and Gorgeous
A pioneering leader of the slow flower movement in the UK, Rachel Siegfried is a gifted teacher and well-respected author known for her sustainable and seasonal approach to floristry. She adheres to a garden-led philosophy in her design work, aiming to grow everything needed for her arrangements.
Emily Avenson
Fleuropean
Floral designer, farmer-florist, and popular teacher Emily Avenson is known for her wild and whimsical garden-inspired arrangements, unexpected ingredient selection, and carefully curated color palettes that she photographs expertly from her historic Belgian estate.
Hannah Muller
Full Belly Farm
Second-generation flower farmer, floral designer, and author Hannah Muller is one of the leaders of the field-to-vase movement in Northern California. She is known for her expertise when it comes to drying and preserving blooms for use in wreaths and mixed bouquets.
Photo copyright © by Molly Decoudreaux
A Few Kind Words
Floret Workshop Students Share Their Experiences
We know these workshops make a difference because we stay in touch with past attendees, watching them transform their lives through flowers—whether quitting their day jobs to launch successful businesses, bringing more beauty into their homes and communities, or turning their existing flower ventures into thriving ones.
Answers To Your Questions
Everything You Need To Know About Floret’s Flower Arranging Workshop
- What is the registration period for the Flower Arranging Workshop?
Enrollment in the 2025 Flower Arranging Workshop will be open April 21–25, 2025. Be sure to add your name to our waitlist to be notified.
- What is the format of the workshop?
The course includes more than 70 videos on a password-protected site, a 220-page printed course book mailed to students, plus downloadable templates and guides that can be customized to your specific needs. Once the workshop kicks off, we release all of the videos at once and take questions from students that will be answered through a handful of Q&A sessions that will be shared at a later date. As a student, you’re also invited to join the Learning Community, a private discussion group within the course where you can connect with other students from around the world.
- My schedule is very busy and I have a lot going on. Will I need to log in at a specific time? What if I fall behind?
If you have a busy schedule, not to worry. You can work through the material at your own pace whenever you like. There is no specific time you need to log in to access the workshop content—it’s available whenever you are. Students have lifetime access to the course and will also receive any new videos or course book additions that are added in the future.
- Is the workshop right for me if I don’t have much design experience?
This course was designed to meet the needs of budding and established designers with various levels of experience. Each technique is broken down into a series of simple steps that you can follow along and mimic as your skills and confidence grow. The great thing about this course being video-based is that you can go back and watch the tutorials as many times as you need in order to master the different design techniques that we teach.
- I have a background in floral design. Will the workshop be too basic for me?
For experienced designers, our natural garden-inspired approach can provide a fresh perspective that will enhance your existing skills. We dive deep into foam-free mechanics, local flower sourcing (including growing your own), and working with a wide range of unique and unexpected materials that can be found close to home.
- Does the workshop cover wedding and event design?
The workshop includes comprehensive instruction on the most common arrangements found at weddings and events, including bridal and bridesmaids bouquets, wearable flowers such as boutonnieres, corsages, flower crowns, centerpieces, and large statement pieces, along with other decor used to enhance the venue. We also cover business aspects specific to weddings including pricing, proposals, planning timelines, client communication, time management and efficiency techniques, and packaging and delivery.
- How is this course different from your Flower Farming Workshop?
Our online farming workshop covers everything you need to know to start and grow a small-scale flower farm. In that program, we cover harvesting techniques, post-harvest handling, and how to make a market bouquet, but it does not include any floral design instruction. This program is solely focused on arranging seasonal flowers and what you need to know to start a small design business or add design services to an existing flower farm. If you are a flower farmer who has taken our farming workshop and would like to add design services or wedding and event flowers to your offering, we created this course specifically for you.
- Will I need special supplies or tools for the workshop?
You’ll need a few basic tools to get started including a pair of snips, a few buckets, some vases, and of course flowers. Over time, and depending on your particular goals, you’ll discover what tools you need to add to your collection. We provide a complete supply list and our recommended sources in the course materials along with discounts and coupons from many of our favorite vendors.
- What is the timeline for the Flower Arranging Workshop?
Shortly after registration is closed, we will ship the printed course material out to students which should arrive before class begins. In late May, we will release the complete course, including all of the videos and accompanying digital material at once. After students have a chance to work through the material, we will host a handful of Q&A sessions diving into the most common questions about the course material. Students have lifetime access to the course and will also receive any new videos or course book additions that are added in the future.
- Can I purchase the learning modules or the printed course book separately?
The Flower Arranging Workshop has ten core modules, a printed 220-page course book, and numerous digital planning tools and guides that together create a complete course. Individual modules or materials are not available à la carte.
- Does access to the Flower Arranging Workshop expire?
Students have lifetime access to the course and will also receive any new videos or course book additions that are added in the future.
More Than A Course: A Community
Make Connections & Build Relationships
Floret’s Flower Arranging Workshop is not just a course, it’s also a vibrant, supportive community. When you enroll, you’ll have the opportunity to connect with an incredibly kind group of flower lovers from all over the world.
In the Floret Learning Community, our private online forum, you’ll be able to share your journey, exchange ideas, ask questions, find encouragement, build lasting friendships, and celebrate each other’s successes. Connect directly with fellow students and Team Floret in this supportive space designed exclusively for course participants.
Join the Workshop Waitlist
Floret has an exciting lineup of educational resources to help you grow the garden of your dreams. Sign up to get notifications about workshop registrations, mini courses, new resources, and more.
Have a question? Be sure to visit our Frequently Asked Questions page.